Market BackgroundIn Latin America, trucking companies operate under demanding conditions such as:Long-distance transportation routesHigh ambient temperaturesHeavy cargo loadsMixed road conditions including highways, rural roads, and construction site...
Market BackgroundIn Canada, commercial trucks operate under some of the most demanding winter conditions in the world. Snow-covered highways, freezing temperatures, and icy mountain roads require tyres with strong traction, durability, and stability....
1. BackgroundIn the past, most customers and transport companies in Vietnam and Laos mainly used well-known premium tyre brands such as GOOYEAR, Bridgestone, CTS or other brands in China . These brands are recognized globally for quality but are ofte...